Paul J. Reilly

Section Chair - Branding, Advertising & Copyright (Firmwide) Partner


P: +1.214.953.6849
F: +1.214.661.4849

New York

P: +1.212.408.2634
Paul Reilly

Paul Reilly's practice focuses on trademark, copyright, trade dress, advertising, branding and unfair competition litigation and counseling. He has represented clients in numerous intellectual property litigations in federal courts throughout the United States. He also has experience handling rights of privacy and publicity, and design patents. Paul has extensive experience rendering opinions on the clearance of trademarks and copyrights, rebranding of companies domestically and internationally, licensing, and the prosecution of trademark applications globally, including in the United States Patent and Trademark Office. He has also litigated hundreds of oppositions and cancellation proceedings before the Trademark Trial and Appeal Board and foreign trademark offices on behalf of his clients.

Related Experience

Mr. Reilly has extensive experience across a broad range of industries such as energy, food and beverage, computers and electronics, telecommunications products and services, toys, footwear, hotel services, financial services, credit card services, jewelry, magazines, hospitality, entertainment, construction, clothing, restaurant services, hair care products, cosmetics, shoes and other services and product industries.

Representations have included:

  • Representing Fortune 500 food and beverage companies in trademark, trade dress, design patent, utility patent, unfair competition and copyright litigations, proceedings and enforcement matters
  • Representing major automotive supplier and manufacturing in copyright royalty dispute
  • Representing a medical device manufacturer through a jury trial in the District of Delaware where the jury found its competitor, liable for false advertising and unfair competition, and rejected the competitor's claims of false advertising; the jury awarded $2.2 million in lost profit damages and $10 million in punitive damages
  • Representing costume and party retailer against claims of copyright infringement and unfair competition relating to computer application for inventory and sales management
  • Defending jewelry design firm and retailers against claims of trademark infringement, trade dress infringement and unfair competition and asserting counterclaims for false advertising and unfair competition under federal and Texas state law
  • Representing manufacturer of consumer household utility products in challenge of its performance and ease of use claims regarding its product before the National Arbitration Division ("NAD") of the Better Business Bureau
  • Representing consumer products company before the NAD in challenging competitor's advertising asserting public health claims for its product, and defending challenges of comparative price claims and allegations that its ads were deceptively disparaging
  • Representing significant pharmaceutical company in disputes relating to trademark infringement and false internet advertising
  • Representing long standing toy manufacturer in trademark, trade dress and copyright infringement lawsuits
  • Representing large computer and electronics firm in several trademark, copyright and patent infringement litigations
  • Representing international financial services company in multiple trademark and copyright litigation trials and proceedings
  • Representing substantial franchise company in trademark, copyright, breach of contract, and trade secret litigation and enforcement matters
  • Representing major stock exchange in multiple trademark, trade dress and copyright litigations
  • Representing large publisher of regional magazines in trademark, domain name, and domain name infringement litigations
  • Management of worldwide trademark portfolios for major public and privately held companies in a variety of industries

Awards & Community

Recognized in the WTR 1000 - The World's Leading Trademark Professionals, 2016-2020

Recognized by Lexology in the "Client Choice Awards," 2016 and 2018

Recommended in The Legal 500 U.S., 2013


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Organized IP Crime

American Bar Association

American Bar Association

Thought Leadership

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In conjunction with the INTA's 140th Annual Meeting, Baker Botts  invites you to join us for a private cocktail reception at Hotel Theodore on Sunday, May 20, 2018